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What follows may disturb
What follows may disturb
Ever Felt...
Overwhelmed Overstimulated and Over It?
Performance-Centric Culture
Work More. Buy More. Feel Less.
So We Cope,
We Numb,
and Repeat
So We Cope,
We Numb,
and Repeat
76 days a year
Digital Escapism
HOOKED ON DOPAMINE, WE SWIPE, TAP, SCROLL. AN AVERAGE OF 2,617 INTERACTIONS DAILY FUELING A SYSTEM PROFITING FROM OUR ATTENTION.
11 million deaths annually
Substances
From caffeine to nicotine, alcohol to drugs
substances promise relief but bring dependency. They mask burnout, strain health, and tighten their grip, leaving us further from the control we seek.
CHF 3,100 on impulse purchases annually
Disposable Culture
EAT, SHOP, CONSUME, THEN TOSS, REPEAT, WASTE. THE CYCLE NEVER ENDS.
WE DON’T SEEK STILLNESS, WE HIDE.
BEHIND SCREENS, IN SILENCE, AWAY FROM CONNECTION. IT’S NOT HEALING; IT’S ESCAPE THAT DEEPENS THE VOID.
Social Withdrawal
28% of adults isolate when overwhelmed
CHF 4.4 Trillion on Wellness Globally
Superficial Wellness
From detox teas to multi-step skincare routines, wellness culture turns self-care into a sales pitch, feeding on insecurities.
48% of Employees Work Overtime Weekly
Escape Through Excess
BUSYNESS AND PHYSICAL EXTREMES, OVERWORK, OVEREXERCISE, EVEN EXCESSIVE SEX
DISTRACT US FROM WHAT WE’RE AVOIDING.
Yesterday I was clever
so I wanted to change the world.
Today, I am wise, so I am changing myself
Yesterday I was clever
so I wanted to change the world.
Today, I am wise, so I am changing myself
this is
solitude
YOU GO TO THE GYM FOR YOUR BODY.
SOLITUDE IS FOR EVERYTHING ELSE.
a place to simply
just be
Think your thoughts
Feel your feelings
URBAN POP-UP NATURE GETAWAY
A Place to come back to yourself.
No phone. No noise.
Barefoot. Earth-made. Circular, grounded by design.
Not sacred. Not optimised.
Just human.
The body knows before the mind does.
This is a nervous system design.
This is brain care.
80% of people report feeling more emotionally balanced with regular solitude sessions.
APA Journal of Social Psychology, 2003
40% of cortisol levels can drop after just 20 minutes in a calm, low-stimulus space.
Frontiers in Psychology (Hunter et al., 2019)
50% of productivity can increase after a focused 5-minute break from cognitive strain.
Journal of Applied Psychology (2021)
